Dunhill Icon is definitely more than just a pretty flaçon. Contained within the exceptionally heavy and cool textured steel-jacketed bottle, which resembles one of their vintage Deco or Mid-Century table lighters, is a very fine modern take on the classic fougére.

Described by the house as a “woody-aromatic” what comes across on first sniff is more like a new riff on Dior’s original Eau Sauvage, with a less sweet but still fizzy neroli/bergamot combo exhilarating the senses while a nice black pepper note plays against this enticing semi-fruity opening. The orange-pepper vibe also brings to mind (or nose) Terre d’Hermes, though Icon is no where near as earthy as that influential composition. And the spicy pepper in Icon works just as well as it does in Chanel’s more grapefruit-oriented Bleu, undergirding the composition beautifully to let the citric notes, especially the very orangey neroli, do their thing in pleasantly bright and naturalistic fashion.

Where Dunhill falls short of Bleu de Chanel and my other favorite classy modern crowd pleaser, Acqua di Gio Profumo, is in its lackluster performance. Officially classified as an Eau de Perfum, this moniker can only be referring to the quality of the ingredients and the concentration of natural oils in the juice because it certainly doesn’t project or last like a Parfum. More like an Eau de Cologne or, in fact, like the utterly pleasant but notoriously weak Eau Savage EDT.

While the note pyramid is almost comically overstuffed with wishful thinking ingredients like oakmoss, leather and the ubiquitous note du jour, oud, I get little to none of these. Continue reading →