Here’s a really cool article over at Ben Clymer’s Hodinkee watch site authored by Vintage Heuer guru Jeff Stein on the integral relationship between Heuer’s iconic Autavia and Brown & Williamson’s Viceroy cigarettes:

How the Number Three Cigarette in America Made Heuer a Household Name

Smooth tobacco flavor–I’m timing it!

Smoking is bad, m’kay, but you’ve got to love those retro ads and chunky chronos.  Not to mention that vintage Heuers from this period are some of the hottest collectibles going & Jeff really knows his stuff.  Click over to Hodinkee to check it out–its a fun read even if you’re not a big watch buff.

How the Number Three Cigarette in America Made Heuer a Household Name