No great revelation here: We like the World’s Most Interesting Man in the World campaign. Who doesn’t? Here’s why:
- I’m not privy to the metrics but it must’ve lifted the brand’s profile in the States immeasurably, which is, after all, why companies pay ad agencies. So great value for money to the client.
- The commercials are worth viewing for enjoyment on their own merits. I’m sure they’ve won a closet-worth of awards. So great prestige for the ad team while doing creative & fun work = win-win.
- And, most pivotally, the dude kind of reminds us of our dads, who really did seem to have done a lot more adventuring in their heyday in the 1960s & 70s. We could be biased but our pops were more well rounded and, yes, masculine than most guys tend to be today. The MIMITW is a caricature but he resonates because those years really did seem extra “actiony”. And our dads were definitely in the thick of things.
Sure, the beer’s good with Mexican food and in hot weather. But the campaign is better than the brew. It is an all time classic.
Wiki article here: The Most Interesting Man in the World