In memoriam of a family friend of tomvox’s we post this New York Times obit of self-taught graphic arts legend, one of the true “Mad Men” in 1960s and 70s advertising and a stalwart at the School of Visual Arts for over 50 years, Tony Palladino.

Tony Palladino, Designer of ‘Psycho’ Lettering, Dies at 84

Tony Palladino, an innovative graphic designer and illustrator who created one of the most recognizable typographic titles in publishing and film history, the off-kilter, violently slashed block-letter rendering of “Psycho,” died on May 14 in Manhattan. He was 84.

Mr. Palladino’s conception for “Psycho” originally appeared on the book jacket for Robert Bloch’s 1959 novel of that title, published by Simon & Schuster. For his 1960 film adaptation, Alfred Hitchcock purchased the rights to the lettering for its promotion, which influenced the opening credit sequence created by Saul Bass.

Mr. Palladino said the design — stark white letters torn and seemingly pasted together against a black background to resemble a ransom note — was intended to illustrate typographically the homicidal madness of the novel’s protagonist, Norman Bates.

“How do you do a better image of ‘Psycho’ than the word itself?” he said.

Read the complete NY Times obituary for this highly accomplished man here.