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What We’re Watching – Billabong’s “Pump!”

Even though summer still beats down on us, a surf movie may seem an odd choice for a serious film recommendation, but that’s how I’m offering it to you. Aside from Bruce Brown’s “Endless Summer” and perhaps one or two other exceptions, most surf movies can not fairly be called movies at all. They are more accurately known as “videos” – a collection of impressive surfing snippets set to some popular music of the day, without much in the way of structure, designed more to trigger memories of one’s own surf sessions or inspire one to new heights, all while steadfastly promoting a brand by unapologetically hyping the surfers who are sponsored by that brand. If you’re a surfer, they’re really fun to watch but never go beyond the fun one can find these days by watching a succession of surfing clips on Youtube. They don’t transcend themselves. They’re not movies. The one exception to this rule however, is Billabong’s Pump!.

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Pump!, produced by surf clothing company Billabong and directed by famed surf movie director Jack McCoy, was released in 1990. On its surface, Pump! essentially sticks to the same model as other surf flicks of the 80’s, with college/alternative rock playing over the surf clips and not much else of anything to drive the film form start to finish. What elevates Pump! to feature movie level however, is the subtext within these otherwise ordinary choices.
First you have the surfers themselves. The film features many members of the Billabong team circa 1990, but two emerge quickly and wordlessly as the films protagonists- Mark Occhilupo and Richie Collins. In 1990, Mark Occhilupo (known more commonly as Occy) was a bit of a mess. Just 5 years earlier he’d been one of the top ranked pro surfers on the planet, but in 1988 he gave in fully to the pressures of super-stardom and fell into a cycle of drug abuse and depression. Up until the late 90’s (when he staged a legendary comeback and finally became the world champion) his life was marked by excesses of all kinds, manifesting publicly in cycles of huge weight gains and losses, along with attempted comebacks and glimmers of glory followed quickly by his immediate disappearance again. Pump! catches him in his periods of top form during this time. While he may appear a bit off his top form physically in one or two scenes, his surfing is incredible. The only dialogue we hear in the entire movie is a voice-over leading into one segment where Occy, in his thick Aussie twang, briefly describes his loss of appetite for competition and newfound focus on free (non-competitive) surfing. Pump! catches Occy in limbo in more ways than one, and what may have been thought of (at least by Billabong) as a chance to present their fading star as still being the invincible hero of recent memory, was instead presented by McCoy as a man with incredible gifts who is in a game of chicken with fate. While his skill seems as untouchable as ever, his future does not.

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